5. AUTOMATE SENDINGS
Feb 28, 2024 10:20:27 GMT
Post by account_disabled on Feb 28, 2024 10:20:27 GMT
Marketing Automation, cross-channel, holistic customer journey: many talk about them, few master them. You need to learn to automate sending. Let's clarify things a little: at the basis of everything is automation , which allows you to trigger the delivery of punctual, immediate, personalized and extremely relevant emails and SMS for the recipient . To the full advantage of opening and click rates and therefore conversions . So let's see what automation can do, thanks to some fundamental types of workflow . Automate with different types of workflows Welcome series upon registration Campaign that is activated when signing up for the newsletter or the site: the best way to welcome a new user.
Retargeting Campaign to encourage users to purchase the service that has drawn their attention. One of the most effective workflows with the greatest economic return. Post-purchase feedback Campaign to customers after the first purchase to "probe" satisfaction Norway Phone Number and to offer upselling and cross-selling products. Cart recovery Campaign to encourage users to purchase the product placed in the cart, if they have abandoned the purchase. This is one of the most effective types of workflow with the greatest economic return. Goal activity Campaign that is activated following a certain user behavior, in relation to the objectives set for each message
Whether the user purchases or does not purchase after receiving the newsletter, whether or not he registers for an event, whether he completes it or not a form, or if it achieves other objectives. Upselling and cross-selling After the first and subsequent purchases you can propose additional and supplementary offers to the one purchased, so as to leverage the purchasing experience. Happy birthday An automatic message sent on the user's birthday, containing best wishes and a free discount, to stimulate engagement and encourage a new purchase. Best customer Campaign towards the best customers (most frequent and/or with high spending capacity) to increase their loyalty and advocacy.
Retargeting Campaign to encourage users to purchase the service that has drawn their attention. One of the most effective workflows with the greatest economic return. Post-purchase feedback Campaign to customers after the first purchase to "probe" satisfaction Norway Phone Number and to offer upselling and cross-selling products. Cart recovery Campaign to encourage users to purchase the product placed in the cart, if they have abandoned the purchase. This is one of the most effective types of workflow with the greatest economic return. Goal activity Campaign that is activated following a certain user behavior, in relation to the objectives set for each message
Whether the user purchases or does not purchase after receiving the newsletter, whether or not he registers for an event, whether he completes it or not a form, or if it achieves other objectives. Upselling and cross-selling After the first and subsequent purchases you can propose additional and supplementary offers to the one purchased, so as to leverage the purchasing experience. Happy birthday An automatic message sent on the user's birthday, containing best wishes and a free discount, to stimulate engagement and encourage a new purchase. Best customer Campaign towards the best customers (most frequent and/or with high spending capacity) to increase their loyalty and advocacy.